Top AI Marketing Solutions for Real Estate Agents

Between saturated and unpredictable housing markets and challenges with generating and converting leads, real estate agents have their hands full trying to keep up with trends. You have to generate your own leads, create your own content, update your listings, and nurture customer relationships to keep referrals and sales coming in.

With AI marketing tools, you can identify trends and best practices faster to scale your business to stand out from the competition. These tools create professional-quality images, content, and ads to help you reach and connect with potential clients. In this article, we rank the top AI solutions for marketing a real estate agency, starting with Promeo, and show you how to choose the right tool for you.

• What Are AI Solutions for Real Estate Marketing?
• Top AI Marketing Tools for Real Estate Agents
• AI Solutions for Marketing a Real Estate Agency Comparison Chart
• How To Choose the Right AI Tool
• How We Tested These Tools
• FAQ — AI Solutions for Marketing a Real Estate Agency

What Are AI Solutions for Real Estate Marketing?

Marketing for real estate involves maintaining multiple platforms, including your own website, social media, and online listings. It’s easy for content creation and lead generation to take a back seat when you’re juggling them with showings, closings, and other client-facing tasks.

Instead of trying to squeeze in time to write an Instagram post at midnight, try using AI solutions for marketing real estate agency news and events. These AI tools can generate images and videos to support your messaging and automate your content. Some tools can even predict leads, so you can connect with your audience right when they need you.

We’ve included AI marketing tools that have these features and many more in our product list. Each of our recommendations is based on our testing and research, expert reviews, and feedback from everyday users to give you the most accurate look at how they work.

Top AI Marketing Tools for Real Estate Agents

1. Promeo

Best For:

Creating AI-powered social posts, ads, and real estate listings

Pros & Cons:

Key Features:

• AI Magic Designer for real estate content
• AI Cowriter for listing descriptions and captions
• One-click batch editing

AI Marketing Tool for Real Estate Score:

5/5

Price:

Free Premium from $2.92/month

Promeo’s AI-powered image, video, and copywriting features offer tailored real estate content creation that connects your audience with your brand. It gives you detailed, clear descriptions for listings, refines photos before you post, and generates videos for your website.

Promeo’s digital marketing tools help you stay on brand with tailored real estate templates and brand kits where you can store colors, fonts, and logos to add to your content. Whether you edit existing images or generate new ones with the platform, Promeo improves the visual quality to attract more visitors.

Promeo updates its features and fixes bugs monthly, and it recently added offline AI and Intel PC support to create content on any device. Promeo offers more versatility and value than most platforms, and its ability to create all types of marketing content puts it in the top spot on our list.

2. Ylopo

Best For:

Nurturing and communicating with leads

Pros & Cons:

Key Features:

• Lead Generation
• IDX Home Search
• Branded Website

AI Real Estate Marketing Score:

4/5

Price:

$600-$1200/mo

Creating eye-catching ads, finding clients, and meeting their needs takes hours out of your day and requires more research and testing than most real estate agents have time for. Ylopo creates ads and generates leads based on data.

Ylopo’s AI-powered lead generation, ad creation, and IDX Home Search tools tailor your outbound marketing based on your audience data. With the IDX Home Search, you can gather data on your buyers’ home search activity to target their needs more effectively. Ylopo also helps you keep visitors on your website by offering full-branded website tools to make a positive impression.

Ylopo regularly updates its features, and in 2024, it added its Seller Suite 2.0, added revenue accelerator tools, and made improvements to its IDX site. We put this tool in the #2 spot because, while it’s expensive, it’s tailored for real estate agents and offers more advanced AI and full-service tools than most other AI marketing solutions.

3. Epique

Best For:

Attracting leads through website content

Pros & Cons:

Key Features:

• Biography generation
• Blog post and newsletter generation
• AI Virtual Staging

AI Marketing Tool for Real Estate Score:

4/5

Price:

Contact sales for a custom quote

Your website needs to make a positive impression on your audience before they even decide to work with you. EpiqueAI allows potential clients to see your value by generating your biography, blog posts, email campaigns, and more.

EpiqueAI creates optimized website content and email campaigns to nurture leads. With its AI-generated property descriptions and AI Virtual Staging tool, your listings appeal to your audience with accurate, engaging language and visuals.

We put EpiqueAI at #3 for its many AI marketing tools and ability to produce content across many platforms. However, if you don’t have extensive brand materials to guide the AI, it risks creating generic content, which can harm your brand.

4. Virtual Staging AI

Best For:

Creating realistic staging for listings

Pros & Cons:

Key Features:

• One-Click Staging
• Multi-View Staging
• Staging for Multiple Room Types

AI Marketing Tool for Real Estate Score:

4/5

Price:

$16/mo

Staging rooms is expensive, time-consuming, and requires trial and error to create a layout that showcases a room’s potential. Virtual Staging AI generates realistic staging for your listings and shows their value without buying or moving furniture.

When you upload a photo of the room you want to stage, Virtual Staging AI generates furniture and décor in 15 seconds. Its multi-view staging makes the experience even more realistic, allowing buyers to view the space from many angles.

Virtual Staging AI takes the #4 spot for its realistic staging features. It allows you to regenerate your staging until you’re happy with it, but its lack of advanced marketing tools puts it below Promeo and Ylopo.

5. Write.homes

Best For:

Generating short-form real estate content

Pros & Cons:

Key Features:

• AI Property Descriptions
• GPT-4 Access
• Virtual Room Staging

AI Marketing Tool for Real Estate Score:

3/5

Price:

Freemium, with premium subscriptions available from $8/mo

With so many listings to track, writing your own takes more time than you think. Write.homes generates short-form content to show their value using GPT-4 AI.

Write.homes focuses on written content and copy using GPT-4, letting you post appealing listings and send engaging emails to clients. It makes communication easier and faster for you, so you can focus on building relationships and making sales.

Write.homes lets you suggest new features, and it offers responsive customer support by email. While it’s good at short-form text generation, the tool is a little more basic than others on our list, putting it in the #5 spot.

6. Sidekick

Best For:

Creating listings from your MLS

Pros & Cons:

Key Features:

• MLS Connection
• Write Listing From Photos
• Calendar and Inbox Management

AI Marketing Tool for Real Estate Score:

3/5

Price:

Premium subscriptions available from $25/mo

Sidekick searches and writes your reports for you by connecting with your MLS. It makes the process faster while pinpointing what your clients want to see and finding it for you.

Sidekick writes listings from photos you put in and uses market data from your MLS to target your audience. Beyond that, it helps you manage your inbox and calendar, allowing you to maintain client relationships and stay on schedule.

While Sidekick offers advanced AI for creating your listings, it lacks the social media and design features that Promeo has. It earned the #6 spot for how well it tailors listings to clients and its unique ability to use your MLS to create them.

7. Lofty AI Assistant

Best For:

Communicating with leads across multiple channels

Pros & Cons:

Key Features:

• Lead Qualification
• Lead Behavior Monitoring
• Text Messaging

AI Marketing Tool for Real Estate Score:

3/5

Price:

$39/mo

Lofty AI makes communication more convenient with its messaging features. It messages your leads and monitors their behavior, letting you know when and how to reach out.

Lofty AI helps you keep in touch with leads with its AI chatbot, text messaging, and Facebook Messenger integration. It makes sure no one slips through the cracks, so you don’t miss out on getting a new client.

We put Lofty AI at #7 because it excels at lead generation and communication. However, it lacks other outbound marketing features, like content creation, which other products like Promeo and Ylopo have.

8. REimagineHome

Best For:

Redesigning interior and exterior spaces

Pros & Cons:

Key Features:

• Virtual Staging
• Empty Your Space
• Landscaping Redesign

AI Marketing Tool for Real Estate Score:

3/5

Price:

$14/mo

When you don’t want to spend tons of money to physically stage your listing, REimagineHome redesigns it virtually. Its consistent image quality makes it ideal to use for multiple listings and interior and exterior transformations.

REimagineHome tailors your virtual staging to specific design trends, including your clients’ preferences. It can even empty a space to give clients more freedom to imagine their own furniture in it.

REimagineHome offers some of the same features as Virtual Staging AI, but it lacks multi-view staging and other marketing features. We included it at #8 because its outdoor staging and customizability set it apart from other virtual staging platforms.

9. OpusClip

Best For:

Creating engaging video listings

Pros & Cons:

Key Features:

• ClipAnything
• All-in-one AI Editor
• Brand Template

AI Marketing Tool for Real Estate Score:

3/5

Price:

$15/mo

OpusClip uses AI to help you create clips of your listings to post on social media, as well as longer videos for your website to engage visitors. Its editing tools support you in connecting with clients, making it easier for them to choose you as their real estate agent.

You don’t need to have video editing knowledge to use OpusClip’s AI editor, which lets you create and post more videos. The ClipAnything feature also pinpoints which part of your video is most likely to go viral and creates a highlight reel for your socials.

We gave OpusClip the #9 spot because it makes it easier for you to connect with your audience through video marketing and social media. At the same time, it lacks real estate–specific features, putting it further down the list.

10. Restb.ai

Best For:

Gathering real estate marketing insights

Pros & Cons:

Key Features:

• Property Condition Scoring
• Property Description Generation
• Comparable Property Finder

AI Marketing Tool for Real Estate Score:

2/5

Price:

Contact for custom pricing

Restb.ai offers value to clients by generating accurate property value scores and creating engaging property descriptions and image captions.

This platform has AI tools that compare similar properties, use visual similarities to recommend listings, and help you determine property values based on photos you upload. It can add context to your property’s condition, find duplicate listings, and give you a complexity score that shows how difficult your property is to appraise based on its comps.

Restb.ai works best as a tool to prepare you to engage clients, as it doesn’t generate leads on its own. We put it at #10 because it’s still a useful tool for gathering and analyzing property information.

AI Solutions for Marketing a Real Estate Agency Comparison Chart

How To Choose the Right AI Tool

A deeper look at any AI tool will show you how it does or doesn’t fit with your marketing needs and real estate business goals. Before you choose one, consider these factors to help you make your decision:

• Marketing goal alignment: Do you need AI marketing support on social media, with lead nurturing, or creating and improving listing visuals?
• CRM integration and compatibility: If you have a CRM, your AI marketing should integrate to provide insights on client needs and relationships.
• Ease of use: Consider whether you have time to learn an advanced tool or if you want something you can jump into right away.
• Scalability: Think about how you plan to grow your real estate business. Some AI solutions are better suited for a solo agent, while others have features that adjust to fit a team.
• Price and value: Look at what each solution offers for its price to know you’re getting enough features and functionality to make it worth it.
• Support and updates: Having an AI tool that regularly updates and has high-quality customer service means it will support you as the industry and your business change.

How We Tested These Tools

We researched and tested the tools on our list and compared them based on the same standards. Here’s what we used to rank them:

• Ease of use: We explored each tool to see how user-friendly specific features were, and we ranked them based on how quickly you could implement them into your marketing.
• Real estate-specific functionality: We tested each tool to find out how compatible it is with different real estate marketing tasks and goals.
• Content or output quality: We tried each product’s content generation and automation features, paying extra attention to the quality of the images, video, and copy it created.
• Lead conversion potential: We looked at how well each product could identify, target, and nurture leads, as well as the quality of the generated leads.
• Price vs. value: We compared the product price and its offers with other platforms to determine which ones were most affordable and offered the most value.
• Integration with other tools: Integrations create a more seamless marketing experience. That's why we tested how each product worked with other tools and systems.

During our tests, we noticed Promeo consistently stood out across the board for its AI content generation, real estate-specific features, short learning curve, and overall value.

FAQ — AI Solutions for Marketing a Real Estate Agency

How is AI used in real estate marketing?

What is the best AI solution for marketing a real estate agency?

Can AI help agents create listing videos or property descriptions?

Which AI tools help generate real estate leads?

What’s the most affordable AI tool for new agents?