Top 10 Digital Marketing Tools You Must Have in 2025

At this point, it’s almost impossible for a business to succeed without digital marketing. But it can be hard to find your audience and get your message out in a way that resonates with them. With so many businesses marketing online, you need to find a way to stand out and make customers choose you.

Digital marketing tools help you create and share your content across platforms, and many analyze it to keep your messaging on track. We put together a list of 10 tools to help you get your brand noticed, along with our reasoning for choosing each product.

• Top Digital Marketing Tools
• Digital Marketing Tools Summary Chart
• How to Choose Digital Marketing Tools
• How We Test the Digital Marketing Tools on This List
• Digital Marketing Tools FAQ

Top Digital Marketing Tools

1. Promeo
2. Wix
3. Sprout Social
4. Mailchimp
5. Zapier
6. Beautiful.ai
7. Zoom
8. Peech
9. SEMRush
10. SimpleTexting

1. Promeo

Key Features:

• AI Magic Designer
• Video and Image Templates
• Brand Kits

Digital Marketing Tool Rating: 5/5

Price: Free

*Premium subscription available for $2.50/mo

Best For: Designing Social Media Posts and Ads

Promeo’s digital marketing tools are designed to help you get your brand seen on social media. It has image, text, and video generation and editing features, and its brand kits give you a place to refine your brand voice.

With its AI Magic Designer, you can prompt Promeo to create an image based on your brand and generate customizable ads for digital platforms. Its image and video templates give you a way to organize your content and stay consistent everywhere you post. You can even make your marketing more efficient and plan your content calendar with batch editing.

We put Promeo at #1 because it supports all types of content creation and sharing across the most popular social media platforms. Its tools are easier to use than complex systems with Sprout Social and SEMRush, and it updates with new ones monthly. While it doesn’t have analytics tools, many social platforms have those built-in, so you can still see how your posts perform.

Check out these related topics for digital marketing:

• 5 Secrets of Successful Sales Funnel Conversions
• Content Creation — How to Create Engaging Videos and Social Posts
• The Ultimate Guide to Creating Marketing Videos for Your Business

2.Wix

Key Features:

• Website Building Templates
• Built-in SEO Tools
• Ads and Email Marketing Campaigns

Digital Marketing Tool Rating: 3/5

Price: Free

*Premium subscription available for $17/mo

Best For: Listing and Promoting eCommerce Products

Wix is made for building eCommerce websites so you can sell online. Its templates and SEO tools make product promotion efficient, so you can start sharing your offers right away.

We found that Wix’s website-building templates and built-in optimization tools make one of the hardest parts of starting an online store more user-friendly. Wix then helps you take the next step with built-in tools to create ads and email campaigns to communicate with your audience online.

Wix has fewer social media tools than Promeo, which is why we put it at #2 despite how comprehensive it is in other ways. Wix isn’t as good for scaling your business, but if you’re just looking for a place to get started, it’s got tools for almost every step of the product listing and marketing process.

3. Sprout Social

Key Features:

• Social Media Analytics
• Post Automation
• Compose Tool

Digital Marketing Tool Rating: 3/5

Price: Free

*Premium subscription available for $199/mo

Best For: Analyzing Social Media Engagement

Sprout Social’s analytics tools keep you updated on how your social content performs and where you can improve. When we tried it, we found it gave advanced insights that other software doesn’t, and because it’s focused on social media, you have a lot of options for how you track your content.

We found that once you take the time to understand how Sprout Social works, its AI automation tools offer more efficient collaboration within your team. Its engagement and social listening features let you know how your audience receives your content so you can adjust your messaging.

Overall, Sprout Social offers a lot in the way of analysis and workflow, but its posting system makes you schedule for each platform individually. It also takes a while to learn, which is why we put it at #3 on our list.

4. Mailchimp

Key Features:

• Email Marketing Campaigns
• Built-in Templates
• Audience Management

Digital Marketing Tool Rating: 4/5

Price: Free

*Premium subscription available for $20/mo

Best For: Running Email Marketing Campaigns

Mailchimp has tools that carry you through email marketing, from designing your emails to analyzing their performance. Because it specializes in email, it’s one of the best tools to reach your customers through their inboxes.

Mailchimp’s email marketing campaign features have built-in templates and design customization tools for beginners and those with experience running newsletters and email funnels. Once you send out your emails, you can monitor their performance with the audience management tools. These show you how many people have opened your emails, clicked links, and taken your desired action.

Mailchimp does a great job of helping you refine your messaging through A/B testing and similar features, but it is restricted to email marketing. We put it at #4 because of its narrow focus, though it’s still a valuable tool.

5. Zapier

Key Features:

• Automation Suite
• AI Workflows
• Content Generation

Digital Marketing Tool Rating: 3/5

Price: Contact Sales

Best For: Automating Marketing Workflows

Zapier’s automation tools help you more with speeding up the marketing process than creating content. If you’re too busy to take time out of every day to create and post content, Zapier’s automation suite and AI workflows bring in new leads with less effort from you.

Zapier connects with over 7,000 apps, and you don’t need to know how to code to use it. It streamlines your social media marketing, integrates with your CRM, manages leads, and handles your email campaigns.

We put Zapier at #5 since we found it hard to figure out in the beginning despite all its benefits. Plus, there’s no free version, and you need a higher plan tier to see its full potential.

6. Beautiful.ai

Key Features:

• DesignerBot
• Presentation Templates
• Voice Narration

Digital Marketing Tool Rating: 3/5

Price: 14-day free trial

*Premium subscription available for $12/mo

Best For: Presenting Digital Marketing Materials

When we tested Beautiful.ai, we found that it worked best for improving your team’s marketing collaboration. Its presentation features make it easy to share ideas, strategize, and keep everyone involved in digital marketing on the same page.

Its DesignerBot can generate full presentations, brainstorm with you, and add text and images to your slides. It also offers customizable templates and voice narration to make your presentations more engaging and effective.

While Beautiful.ai has plenty of tools for creating internal marketing strategy resources, it doesn’t help create digital marketing content for your audience. We ranked it at #6 because you’ll still need other tools for content sharing and tracking.

7. Zoom

Key Features:

• Zoom Sessions
• Zoom Webinars
• Video Recording

Digital Marketing Tool Rating: 3/5

Price: Free

*Premium subscription available for $15.99/mo

Best For: Hosting Events and Internal Marketing Meetings

Zoom is best for internal marketing operations, such as strategizing or checking in with team members. Depending on your plan, you can host meetings with up to 1,000 people to hold events with your audience.

Zoom’s Sessions and Webinar features let you gather your audience or team members and support you through digital marketing strategy and converting leads. We found that Zoom works for teams of any size, is easy to use, and lets you put your branding in your videos to build a digital presence.

We put Zoom at #7 because it works better for collaborating internally and retaining an audience you already have. However, it doesn’t let you post directly to platforms or edit videos in the software.

8. Peech

Key Features:

• Video Content Generation
• Custom Branding
• Translation and Transcription

Digital Marketing Tool Rating: 2/5

Price: Contact Peech for premium costs

Best For: Generating AI Videos for Social Media

Peech fills the content-sharing gap that Zoom lacks. It generates video content with AI that sticks to your brand voice while connecting with your audience on social media.

When we tested Peech, we found that it cut down on recording time by creating videos after analyzing our prompts, branding, and existing video content. The platform lets you add your own branding materials, like logos and design styles, and it makes video more accessible by automatically transcribing your audio.

While Peech creates efficiency in your video marketing, it doesn’t always have the highest video quality. That, along with its limited content creation resources outside of video, is why we put it at #8.

9. SEMRush

Key Features:

• Market Analysis
• Content Optimization
• Competitor SEO Analysis

Digital Marketing Tool Rating: 4/5

Price: Free

*Premium subscription available for $139.95/mo

Best For: SEO Marketing Tools and Optimization

Even SEMRush’s free SEO search tools give your marketing optimization a boost. For businesses at all stages, it’s a valuable tool for finding audience search terms and seeing how your business stacks up against competitors.

While we were at first overwhelmed by SEMRush’s extensive tools, we found it useful for getting insight into audience behavior and topic-specific search terms. You can use its keyword and other SEO analysis tools to optimize your website, social media captions and carousels, and video content.

SEMRush is one of the most popular SEO tools out there, and it offers more information than most other SEO resources. We put it at #9 because it gives you information to use in your content creation and strategy efforts, but it doesn’t necessarily help your digital marketing process or activities.

10. SimpleTexting

Key Features:

• Mass Texting
• SMS Automation
• Two-Way Texting

Digital Marketing Tool Rating: 3/5

Price: 14-day free trial

*Premium subscription available for $39/mo

Best For: Direct Communication through SMS Marketing

SimpleTexting takes your messaging straight to your audience’s devices and lets you communicate with them. It helps you stay in touch and makes marketing communication feel more personal once someone opts in to receive texts from your brand.

After trying SimpleTexting, we found its mass texting feature to be a quick and convenient way to get special offers and exclusive info to your audience. Its SMS automation let you schedule texts to send in advance so you can prepare for future marketing events, and your customers can even reply to your messages.

While SimpleTexting offers extensive SMS features, it doesn’t have any other digital marketing tools for social media, email, video, or content creation. Just like with Mailchimp’s email marketing tools, SimpleTexting requires customers to opt in before you can reach them.

Digital Marketing Tools Summary Chart

How to Choose Digital Marketing Tools

Your digital marketing tools should support your strategy and business goals. Below are a few factors to consider as you search for the right one for you.

Digital Marketing Platforms

While you probably use more than one marketing platform, some digital marketing tools, like Mailchimp and SimpleTexting, focus on a single type of campaign. Make sure your tool works for the platforms you want to use to reach customers.

Marketing Formats

Digital marketing takes many forms, including social media, ads, SMS, email, and video. While some tools, like Promeo, help you create content in several formats, others may not work for the type of content you want to make.

Marketing Features

Do you want a digital marketing tool to generate images and text for your social media ads? Or are you looking for something to help you schedule and automate content? Choose a tool with features that support what you need help with.

User Experience

Some digital marketing tools take longer to learn, but you can jump into others right away. You want a tool that’s easy to navigate while still offering all the features you need for a successful marketing campaign.

How We Test the Digital Marketing Tools on This List

Before we recommend tools to you, we do our research and test them ourselves. Here’s what we do to make sure we give you accurate information on each one.

Product Testing

We try each tool’s digital marketing features to see how they work and whether they’re worth recommending. This helps us determine what each tool is best for and who would benefit from them most.

Product and Feature Comparison

After we’ve tried features from each platform, we compare them to help rank the products. We look at the variety of features and compare similar ones across different products based on their overall quality and specific functions.

User and Publisher Reviews

For every product, we check publisher reviews for more comprehensive, single-product breakdowns. This helps us catch anything we missed in our own testing. We also look at everyday user experiences to list our pros and cons based on what users do and don’t like.