Best Marketing Software to Increase Sales in 2025

If you have a problem with your marketing, you’ll have a hard time making sales. But marketing on your own takes hours out of your week. When you have a more efficient system, you can make more sales and cut down the time you spend on creating and sharing content.

With marketing software, you have a place to create, edit, and organize your content. It reduces the time you spend putting together posts, so you can easily adapt them across platforms and keep your messaging consistent. Here, we show you 5 of the best marketing software options, walk you through why we chose them, and help you decide which one might be right for you.

• Best Marketing Software - Ranked
• Marketing Software Comparison Chart
• How to Choose a Marketing Software
• How We Test the Marketing Software on This List
• Marketing Software FAQ

Best Marketing Software - Ranked

1. Promeo - Best Overall
2. MyEdit
3. HubSpot
4. Canva
5. Buffer

1. Promeo

Best for: Using AI to Support Social Media Marketing

Key Features

• AI Magic Designer
• AI Cowriter
• AI Template Generation

Marketing Software Rating: 5/5

Price: Free

*Premium subscription available for $2.50/month

Promeo's AI design features help you create polished product shots for your ads, marketing copy, and branded messaging for your posts. Traditional marketing advice says your audience needs to see or engage with your brand at least 7 times before they buy from you. With this software, you can build a recognizable online presence, so your audience remembers you and your message and chooses your brand.

We found that Promeo’s AI Magic Designer, Cowriter, and Template Generator cover every part of the content creation process. The software also has stock media from Getty Images and Meta, so you don’t have to set aside time for a photoshoot when you want to promote your new product. Promeo lets you batch edit your images, so you can create more eye-catching ads and social media posts to draw in your audience.

Based on our review, we put Promeo in the #1 spot for its extensive design resources. Promeo’s tools benefit you and your customers by giving you an efficient marketing process with high-quality images. It also updates its features monthly, so you can regularly take advantage of new tools to help you sell.

2. MyEdit

Best for: Creating Product Ads for eCommerce

Key Features

• AI Product Background
• Product Photo Enhancer
• Magic Eraser

Marketing Software Rating: 5/5

Price: Free

*Premium subscription available for $4/month

MyEdit’s AI Marketing Studio is made for businesses to improve their product photos. If you’re a solopreneur or have just started a business, you can use MyEdit to create professional images for your content and ads. This makes your audience more likely to explore your products and see their value, which increases product sales.

We found that MyEdit’s AI Product Background made it easy to swap out your original photo background for an on-brand color or setup. The Magic Eraser and Product Photo Enhancer also make editing out visual clutter and upping your image quality simple. The software has plenty of other image editing resources, too, like its AI Photo Studio, where you can generate a headshot or switch your outfit to fit your brand image.

After we reviewed MyEdit, we put it at the #2 spot for its complete marketing image features. It updates its tools monthly, like Promeo, but it lacks some useful editing tools, like the brand kit and batch editing. Still, it offers plenty of AI-powered photo editing features that support your marketing and help draw in customers.

3. HubSpot

Best For: Automating Marketing Tasks to Generate Leads

Key Features

• Breeze Copilot
• Email Marketing Tools
• AI Social Media Agent

Marketing Software Rating: 4/5

Price: Free - Premium subscription available for $20/mo per seat

HubSpot’s Marketing Hub focuses more on getting you customers than content creation, setting it apart from Promeo and MyEdit. It guides your brand messaging and tone to help you target the right buyers and gives you insights on how well your marketing lands.

HubSpot’s AI content creation tools focus mainly on written content. We found its email marketing tools work well for building relationships with customers through their inboxes. Its social media agent feature supports that positive impression when customers need help. HubSpot’s Breeze Copilot speeds up repetitive tasks with automation, letting you market more and bring in more leads. Then, its insights show you if you need to change your messaging to resonate with your audience better, cutting down on the trial and error process.

We put HubSpot at #3 because, while it offers some more advanced guidance than Promeo and MyEdit, it’s also more expensive. It isn’t always a good fit for small businesses with tight budgets, and you’ll need to spend some time learning it before you can use it to its full potential.

4. Canva

Best For: Creating Branded Graphic Designs

Key Features

• Brand Kit and Guidelines
• Magic Write
• Templates and Stock Media

Marketing Software Rating: 3/5

Price: Free - Premium subscription available for $10/mo per person

Canva speeds up your content creation by letting you save your brand design and templates to use in your next project. While it’s mainly a graphic design platform, it integrates with your other marketing tools and has AI features to help you write your copy and sell to your audience.

We found that Canva’s brand kit, guidelines, and voice tools work together to keep you and your team on track with messaging. Its AI-powered Magic Write feature can generate copy for you while sticking to your voice, so you can put out more content. With Canva’s templates and stock media, you can design better product images and save them to use later.

Canva is one of the easiest platforms to help you build a recognizable brand, which is why we put it at #4. It doesn’t have the same quality image results as Promeo, and it lacks HubSpot’s writing and tracking features. Still, it does keep your brand consistent, so your customers know where to find you.

5. Buffer

Best For: Selling Products on Social Media

Key Features

• Social Media Analysis
• Content Library
• AI Assistant

Marketing Software Rating: 3/5

Price: Free - Premium subscription available for $5/mo

Buffer offers a balance of post creation resources and analytics to refine your message. With targeted messaging, Buffer gets your audience’s attention and guides them to a buying decision.

While Buffer doesn’t offer as many content creation features as the other marketing software options on this list, it does let you organize your posts, so you always have one ready. Its AI Assistant also generates ideas for your posts and helps you write them, so your messaging is on point. We found its social media analytics to be especially helpful, since you can use them to guide your brand voice and messaging to sell.

We put Buffer at #5 because it has more basic versions of what HubSpot and Canva offer, but it’s more affordable for small businesses. It’s great for organization and reducing your marketing workload while still helping you sell your products.

Marketing Software Comparison Chart

How to Choose a Marketing Software

If your marketing software is going to help you make sales, it helps to have a few criteria in mind while you look for the best product. Here’s what you should consider in your search.

Platform Compatibility - Marketing software should support you wherever you want to post, whether it’s your social accounts, blog, or a podcast platform. If your blog is a big part of your business, you don’t want to get software that doesn’t have good AI writing tools. Check to see what content creation and editing features your software has, and make sure it can help you sell wherever you spend the most time.

AI Marketing Features - Do you need software that helps you edit your product photos? Or generates your social media captions? Or do you want something that schedules and tracks your posts, too? Not all marketing software has each of these features, so before you download any, decide which ones are most important to you.

Ease of Use - Do you have some time to spend learning your new software, or do you want something you can jump into and use right away? Promeo has a user-friendly platform that lets you start editing your images right away, so you can sell products sooner. Meanwhile, HubSpot has more features beyond designing, but it takes a lot longer to learn how to use it. If you want to increase sales sooner, you might not want to wait days or weeks to figure out your software.

Software Quality - Just because your software says it has AI tools, can organize your posts, and schedules your content doesn’t mean it does everything well. You don’t want to buy software and find out that it generates images, but they’re all low quality, or that your scheduled posts disappear into the void. Check user reviews or try the product with a free trial before you buy it.

How We Test the Marketing Software on This List

Our opinions on the products we chose don’t matter much if you don’t know why we recommended them. Here’s how we test them and why we ranked them the way we did.

Product Testing - We try the marketing software features ourselves to see how well they work before we recommend them. We use similar tools across each platform, so we can compare how they stack up against each other and rank them accordingly.

Version and Feature Comparison - While we compare the same features across all platforms, we also compare different versions of the same product to make sure the user experience has improved over time. We also look at what features each product has and how useful they’re likely to be for increasing your sales.

Publisher Reviews - Publisher reviews offer more information on a single product than we can provide here. That’s why we look at reviews for each one to see how the publisher ranked them and what they did and didn’t like. We pay extra attention to advanced features that we may not have used to their full potential during our testing.

User Reviews - Users provide honest feedback about their experience with the software, so we look to them to help us make our pros and cons list. This helps us understand what most users like about the software and the biggest problems they have.