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5 Tips for Creating Amazing Videos for Instagram

Ever since Instagram Stories launched in 2016, Instagram video has become one of the best tools for big brands and influencers to engage with followers.

Many reports indicate that video posts have a higher engagement rate compared to general photo posts. Here we list the 5 best tips on how to create eye-catching Instagram videos!

#1 Focus on the First Few Seconds of Your Video

One fifth of your viewers will scroll away from a video within 10 seconds or less. It?�s critical to catch the viewer?�s attention within the first 3 seconds of your video. You should not only make the best use of the caption and hashtag, but you should also know what the most suitable Instagram video formats are.

#2 Make Your Video Stand Out with Dynamic Colors

Don?�t just upload your Instagram video without editing - always color grade your videos to obtain a professional look with your own specific style. There are various video editing software that can help you achieve this.

Download PowerDirector for free and you can easily apply Color Presets and Look-up Table (LUT) to instantly make your videos look stylish.

#3 Draw Viewers In with Motion Graphic Titles

Another way to make your Instagram videos stand out is to use animated motion graphic titles. Many big-brands and popular media outlets use this technique to give their videos a professional touch ??check out NowThisNews.

If you are new to video editing and would like to add motion graphic titles, PowerDirector makes it easy to add cool title templates. Simply drag and drop an animated title in your video to replace any plain-looking text.

#4 Adding Colorful Animated Stickers

If you are a fan of Instagram Stories, you might have seen the creative video and animated sticker combo. Adding animated stickers can help change the overall vibe of your video. You can add comic-style images or holiday stickers to make your next video even more engaging!

#5 Set a Cover Image for Your Video Post

Custom covers can provide visual consistency throughout your Instagram feed. It is important that your Instagram account looks picture-perfect for anyone browsing your profile or scrolling through your posts.

The best way to create a custom cover is to create a 0.1 second scene in front of your video. This won?�t show up when the video is playing, but it can act as the perfect first frame for the cover.

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