Create Product Videos for Your Shopify or Squarespace Store

Online shopping has become the new normal, especially following the coronavirus pandemic. Researchers expect 91% of Americans to shop online by 2023. If you have an online store and want it to stand out from online competitors, you'll need eye-catching product videos to capture shoppers' attention.

Product videos provide a practical way to educate customers about an item's quality, features, and advantages. They can distinguish your products while engaging shoppers and converting them into paying customers. The problem is that creating a Shopify or Squarespace video is easier said than done.

That's where CyberLink comes in. The company offers powerful editing platforms and informative guides, so you can make a Squarespace or Shopify video in no time. Create videos today and convince customers that your products are right for them the next time they visit.

1. Creating a Product Video from a Template on a PC
2. Creating a Product Video from a Template with an iPhone or Android Phone
3. Creating a Product Video on Mac and PC
4. Creating a Product Video on iPhone and Android
5. Make Product Videos Today

A marketing video allows you to communicate a lot of information about your products in a short amount of time. Shoppers can deduce the style, texture, and color in fractions of a second. A video ad provides a convenient shopping experience, leading to more people buying your products in the future.

Don't just take our word for it. Ask shoppers themselves. According to Dana Communications, 87% of Gen Z consumers prefer branded video ads compared to ads with people talking about the item. Using video is a proven medium to engage with potential customers. Given the number of platforms that are available and more popular than ever (Instagram, Facebook, YouTube, TikTok), video has become an ever-present format for businesses and customers alike. That means if you want to make a YouTube video ad to attract younger customers, consider making a video review, tutorial, or unboxing video instead of one with a traditional pitch. The platforms and mediums are changing quickly and video isn’t going away any time soon!

Here's the bottom line: shoppers prefer video advertising and are more likely to engage with your Shopify or Squarespace store if you have them. Making a promotional video for each item in your shop will take some time, but the benefits far outweigh the costs. You'll have sleek promotional material that pays dividends directly to your bottom line.

1. Creating a Product Video from a Template on a PC

If you’re looking for the easiest way to create a product video then making one using a template from Ad Designer in PowerDirector 365 Business is for you. It’s a simple 3 step process anyone with basic computer skills can handle. No need to have any knowledge of video editing software. It was designed with small business owners in mind who don’t have the time to spend hours or days making a video.

Once you launch PowerDirector 365 Business and open Ad Designer from the launch menu follow these three simple steps to effortlessly edit together a product video.

Step 1: Choose a template for your product video. 

Ad Designer has hundreds of templates to choose from. They are pre-loaded with copy and images so you can watch them to get a sense of the style your product video will have.

Step 2: Customize your template’s copy and videos.

Once you have selected your template you can go scene by scene to customize the template to your needs. Easily rewrite the copy or change the font. Replace videos with either clips you have shot yourself or from a library of royalty-free videos. Since this is a product video, you’ll probably want to show your product. If you don’t have a video of your product take one with your phone or snap a few photos. Ad Designer templates work with both photos and videos.

Step 3: Add your product or company’s info and logo.

In the last scene of your video we recommend adding your product or company’s info along with your logo. Once you're happy with your template, sit back and let Ad Designer produce your awesome new product video. If you want to have more control over your template video you can open it in PowerDirector’s advanced editing.

2. Creating a Product Video from a Template with an iPhone or Android Phone

If creating videos on your phone sounds more appealing to you, Promeo is the way to go. It has all the same templates and controls as Ad Designer but available in the Apple App and Google Play Store. Follow the same three steps as above: Choose a template, customize it, and add your product or company's info and logo. 

3. Creating a Product Video on Mac and PC

You don't have to be a video-making guru to use PowerDirector 365. The easy-to-navigate interface makes conquering the learning curve a snap. You can also find a wealth of online PowerDirector tutorials on the CyberLink website.  

These free tutorials include insights on how to:

• Add transitions between two clips
• Create a photo slideshow
• Use chroma key and green screen editing
• Stabilize video and insert crops, pans, and zooms
• Apply video effects
• Use content-aware editing to analyze footage

The professional-grade editing platform gives you complete control over the final look of your Shopify or Squarespace ad. Start by uploading your footage to PowerDirector 365. You may want to organize the clips after the upload so you can edit more efficiently.

Even if you're not a seasoned editor, you can create a Squarespace or Shopify video from scratch. After uploading the footage, drop the desired clips into the timeline. PowerDirector allows you to trim, lengthen, and adjust clips with frame-by-frame precision.

The edits you make will depend on your type of product video. Perhaps you want a flashy montage to highlight the benefits and appeal of a new weightlifting set. You might opt for fast cuts, splashy transitions, and pulsating music. You may even use PowerDirector's speed adjustment tools to slow down or speed up clips for dramatic effect.

Your edits also depend on where you're going to show the final product. An Instagram video ad should have a 1:1 dimension since the site and app display clips in a square format. However, a Facebook or Twitter video ad doesn't need a specific size requirement, though shorter videos are more effective at attracting customers.

When you sign up for PowerDirector 365, you'll get access to a wide range of effects and plugins and be able to save yourself time by uploading your final video directly to YouTube, Instagram, Facebook, or Twitter. That way, there's no downtime between creating your marketing material and sharing it with your audience. If you have a Shopify or Squarespace store, you can export the video to your desktop before uploading it online.

4. Creating a Product Video on iPhone and Android

A mobile marketing video maker like PowerDirector Mobile offers the portability and convenience necessary to create rich marketing ads anywhere and anytime. You can shoot and edit your content all from the same device. The all-in-one capability allows you to save on overhead and expenses, such as sophisticated camera equipment and spacious production sets. It’s available on Google Play and Apple App Store.

Creating a product video with an iPhone or Android is exceptionally helpful for up-and-coming online stores. While marketing can bolster a company's bottom line, it might feel like an unnecessary expense if you're on a tight budget. PowerDirector Mobile empowers entrepreneurs and freelancers alike to make compelling content without breaking the bank.

Some features of PowerDirector Mobile include:

• Editing and exporting in 4K
• Slow-motion and fast-forward special effects
• Video stabilization
• Animated titles
• Free audio effects
• Double-exposure effects
• Precise editing tools
• Unlimited updates
• Access to premium and ad-free content packs

If you're wondering how to make a product video on your phone, we have you covered. The first step is to shoot some footage. Make sure the shots are in-focus and well-lighted, regardless of whether you capture them in a studio or outdoors. This attention to detail will make editing and adjusting the footage more manageable later.

Once you have footage, upload it and then place it into your PowerDirector Mobile timeline. The timeline is linear, so you should consider how you want to stitch together your video in advance.

CyberLink offers various transitions, titles, and special effects so that you can add flair to your videos. It also has basic and advanced editing tools such as applying a freeze-frame and chroma-key editing. These tools will help you obtain a polished final product.

After you finish putting the finishing touches on your video ad, it's time to export it. PowerDirector Mobile bridges the gap between professional and amateur video producers. It's one reason why Google Play editors declared the video ad-maker the best video editing app. The platform also comes with a host of free tutorials so that you can continue to grow as a video maker.

If you found this article useful, why not venture over to our ultimate guide for video marketing? Our guide covers everything you need to know when creating ads or promotional videos for your brand or business.

5. Make Product Videos Today

It has never been easier to make marketing videos for your Shopify or Squarespace account. Even if you don't have experience as a video producer or editor, you can leverage CyberLink templates to create the ultimate video ads. All you need to do is download CyberLink PowerDirector 365 Business and Promeo.

Are you looking to make videos on the go? CyberLink has what you need. It offers smart and intuitive mobile apps that provide the same editing resources as its desktop counterpart but distilled into the palm of your hand. PowerDirector is available for download for iOS and Android devices.