What is Labubu? 8 Fun Facts & How to Make it Move

Have you heard of a charmingly weird little creature named Labubu? With her weird-but-cute grin and fluffy body, Labubu has taken the world by storm and released its latest collection, Big Into Energy, on 28 April.

Even celebrities, from BLACKPINK’s Lisa to Dua Lipa, are obsessed - constantly posting their Labubu figures and outfits on social media.

In this blog, we’ll introduce you to the magical world of Labubu, share outfit ideas, and show you how to give her a brand-new look; plus, we’ll teach you how to generate fun videos and bring her to life using PhotoDirector!

• What is Labubu?
• Why is Labubu So Popular?
• 8 Fun Facts About Labubu
• 20 Labubu Outfits Ideas and Where to Buy Labubu Clothes
• How to Change Your Labubu’s Clothes on Your Phone
• Make Your Labubu Move in Videos with AI
• FAQ About Labubu

What is Labubu?

Labubu is an elf-like character from The Monsters series, created by Hong Kong illustrator Kasing Lung in 2015. With a round head, big eyes, rabbit-like pointed ears, and a mouth full of sharp teeth, this quirky little creature is completely covered in fur. Inspired by Nordic mythology, Labubu may always flash a mischievous grin and sport kooky expressions, but it’s actually friendly, playful, and endlessly curious - just the kind of oddball you'd love to bring home.

Why is Labubu So Popular?

It wasn’t until 2019 that Labubu was officially licensed to Pop Mart, a popular Chinese toy retailer. She made her debut in a blind box series and quickly started stealing hearts with her weird-but-cute charm. But what really sent Labubu into global superstardom? A surprise cameo - dangling from the bag of BLACKPINK’s Lisa. Since then, Labubu has exploded in popularity, spawning an ever-growing collection of figures, plush keychains, bags, earphone cases, planners, water bottles - you name it.

8 Fun Facts About Labubu

1. Labubu has nine serrated teeth, but don’t worry, she won’t bite you!

2. Labubu is a SHE! Often mistaken for a little boy, Labubu is actually a mischievous girl - according to the official character setting. She even has a shy but gentle boyfriend named Tycoco.

   

   photo credit: Pop Mart

3. Sold in blind box format, Labubu comes in both “regular” and rare “secret” editions. Since you can’t tell which one you’re getting until you open the box, some clever fans even weigh the boxes in-store, hoping to find the missing piece in their collection.

4. Inspired by Nordic mythology, Labubu lives in a whimsical tribe alongside her adorable friends: Mokoko, Zimomo, Pippo, Spooky, Yaya, Pato, Vos, and of course, Tycoco. All of them are part of The Monsters series and are assigned unique roles - some are Labubu’s friends, some her relatives, and others even her senior mentors.

   Here’s a relationship chart to help you get to know their magical little world even better.

   

   photo credit: Anotoys Collectibles

5. In 2024, The Monsters series, which Labubu belongs to, has earned 466 million USD, an incredible 726.6% increase compared to 2023.

6. Thanks to Lisa’s influence, the first concept store outside of China was opened in Bangkok, Thailand, which is now also home to the store with the most stock all over the world.

   

   photo credit: Tici City

7. Labubu offers high flexibility for play. You can enjoy removable outfits, poseable joints, and movable eyes- all available across three versions and more than 300 series!

8. In the Labubu V1 series, each version is named basically based on its color, like Soymilk (light beige), Lychee Berry (pink), Green Grape (green), Sea Salt Coconut (grey-blue), Toffee (coffee brown) and Sesame Bean (dark grey).

   

   photo credit: Pop Mart

20 Labubu Outfits Ideas and Where to Buy Labubu Clothes

1. Tweed-and-pearls Style
2. Disney Princess Style
3. Yellow hoodie
4. Super Mario
5. Dior
6. LV
7. Prada
8. Striped Overalls
9. Summer Dress
10. Korean Uniforms
11. Rapper (sunglasses and a gold chain)
12. Christmas Party
13. Halloween Party
14. Basketball Player
15. Pajamas
16. baby bodysuit
17. Nurse
18. Street Style (oversized hoodie and big sneakers)
19. Bikini
20. Evil black party dress

Where to Buy Labubu Clothes

There are many options on Taobao, Amazon, and eBay - whether you are looking for a full outfit or just some cute accessories. If you're into DIY, try searching for knitting tools, mini decorations (like pearls, buttons, or lace), and Labubu clothes tutorials. You'll find tons of creative inspiration and helpful tips from fellow fans!

How to Change Your Labubu’s Clothes on Your Phone

Not sure if that outfit will suit your Labubu? Or maybe you just want to show off an adorable pic of your little monster in a brand-new look on social media? Here comes PhotoDirector, a fun and easy AI photo-editing app to help you generate Labubu’s clothes in seconds!

Free download PhotoDirector and tap “AI Replace” in the “AI Magic Studio.”



Use the brush to paint over the area you want to change, then type in your prompt - like a yellow hoodie, red sneakers, a baseball cap, or anything else you can imagine.



Once you’re satisfied with the result, save and share your customized Labubu.

Make Your Labubu Move in Videos with AI

Changing outfits is just the beginning - what if Labubu could sing, fly, or even drive a car in a video? With PhotoDirector, you can bring those ideas to life!

Free download PhotoDirector and click “Image to Video” in the home page.



Upload a Labubu photo and enter your prompt.

Try the built-in templates or get creative with your own ideas! Here are some interesting prompts worth testing: make the character sing with a microphone, make the character wear a crown, make the character ride a bicycle down the street, etc.



Once you’re happy with the result, share your Labubu clips and go viral on TikTok, Instagram and Facebook!

FAQ About Labubu

Where does Labubu come from?

Is Labubu expensive?

How much is Labubu?

Where can I buy Labubu?

How many versions does Labubu have?

Can I change my Labubu’s clothes on my phone?